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How To Develop A Brand Strategy For Your Small Business
Your brand strategy is the long-term vision for your company that will attract new and repeat customers and clients. Oftentimes people think that their brand strategy is your colors and logo, however, it goes beyond that. Your brand strategy should shed light on who...
The Ultimate Marketing Mistake And How To Fix It
Mistakes happen all the time and they can be really great learning moments for you and your business. In today's video, I'm going to be chatting about the ultimate marketing mistake I've ever made, and what I've learned from it. https://youtu.be/toxnWw0SKGc Marketing...
Reach Your Business Goals With These 6 Awesome Advice
Establishing business goals for your business allows you to measure your success as you continue to work on building your business. There is immense value in goal setting because it allows you the chance to reflect, level set, and create. a new action plan that can...
Brand Messaging Mistakes: Why Your Dream Clients Aren’t Buying
Your brand is going to be how you craft and tell your story. But your content is going to be how you sell it, it's time for you to make sure that your brand messaging aligns with the content that you create. You may have a premium offer, but your dream clients don't...
How to Track Social Media Marketing KPIs and Goals
We all know that content is king, but few realize that data is queen. If you want to hit the goals for your business, you have to start tracking. Keeping track of those goals will allow you to set a vision for your business and help you zero in on your focus on the...
The Purposes of Brand Storytelling in Marketing And Its Importance
Brand storytelling allows you to tell a story that connects your brand's values and emotions to your audience that allows you to connect to your audience in a way that evokes emotion and sparks questions. When you’re able to build a brand story that showcases what you...
