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Brand Messaging Mistakes: Why Your Dream Clients Aren’t Buying
Your brand is going to be how you craft and tell your story. But your content is going to be how you sell it, it's time for you to make sure that your brand messaging aligns with the content that you create. You may have a premium offer, but your dream clients don't...
How to Track Social Media Marketing KPIs and Goals
We all know that content is king, but few realize that data is queen. If you want to hit the goals for your business, you have to start tracking. Keeping track of those goals will allow you to set a vision for your business and help you zero in on your focus on the...
The Purposes of Brand Storytelling in Marketing And Its Importance
Brand storytelling allows you to tell a story that connects your brand's values and emotions to your audience that allows you to connect to your audience in a way that evokes emotion and sparks questions. When you’re able to build a brand story that showcases what you...
How To Make A Social Media Content Calendar Using Notion
In order to create content consistently, you need to have a content strategy as well as an organizational strategy. Otherwise, you're just gonna burn yourself to the ground. A good organizational system will make your content creation process a lot smoother than...
How I Manage My Business From Home While Working Full Time
In addition to running my Content Marketing Agency, I also have a full-time job as a Software Engineer. Although managing a business and working a full-time job can feel really daunting, I have found a few hacks that allow me to seamlessly run and manage my business...
Best Time Management Strategies For The Holiday Season
It’s the holiday season and your time can feel stretched thin amongst the demands throughout this season. In order to fully maximize this season, it’s essential to juggle your personal and work demands effectively, whilst still being graceful to yourself. Although it...
