In order to successfully build your brand online you have to be consistent with your content. Often times many business owners desire consistency but the process of getting there is often the hardest part. If you want to find out my process for creating consistent content on social media that not only attracts but converts my audience, continue reading.
Stick to your Social Media Content Pillars
There are so many additional topics I could discuss on social media, but I avoid doing this. By sticking to my content pillars, I am able to focus my attention on the points that are important to my brand and its direction. This is why establishing content pillars is so important.
Sticking to your content pillars simplifies the brainstorming and ideation process while also providing a solid foundation for your brand. You’re zeroing in on three to five content pillars instead of trying to think of everything out of the sun. This means that every piece of social media content you post is done with intentionality.
Batch Your Social Media Content
The second thing that I do when creating consistent social media content is that I batch them. This means that no post that I publish on social media is created that same day. I plan everything in one sitting and sprinkle in a couple of times throughout the month to create and implement that process.
You don’t have to plan, create, and research all at the same time. Instead, set aside a day at the beginning of the month to plan out all of your content, another for research, and yet another for creation. Even within that creation, you can break it down week by week. Find the best rhythm for you that doesn’t have you scrambling to find something on the day it’s supposed to go out.
Stick to your schedule
With everything that I do, I ensure that I stick to a schedule. It is critical that you plan and create your schedule in a way that you can adhere to. So, in order to stick to a schedule, make a schedule and make sure you’re actually following through with everything. Also, plan and take your breaks.
Although it may appear counterintuitive because you believe that being consistent entails constantly posting. However, a significant portion of your time should be spent reflecting on the social media content that you’re creating. You should create content that aligns with your business.
Take a break
When you take a break from constantly being on social media, you can pay attention to analytics and KPIs and really track your progress amongst everything else. My content calendar in Notion is my number one tool for staying consistent with my social media content. If you want to grab your own content calendar, click here and get yours!
If you’re ready to not only create consistent social media content but impactful content that converts and ties into your overall business goals, get in touch with me today.